Our long term strategy, unchanged since the beginning of our success story, is built both on the mission to bring the best products at the best price to our consumers as well as on delivering the best financial performance within the global business categories to our shareholders.

To constantly satisfy these two targets, we have established an internal strategic model designed to run a “unique” vertical business model starting from the tuna boats down to the final consumers with the challenge to perform over average in each different segment of our value chain. This way, as a real team of specialists, we are capitalising on all efficiencies along our business process: we keep total ownership over what we produce and how we deliver them to our consumers.

Basic skills required from our people for such a challenge are: passion, competence, curiosity for innovation, strong resilience, and an appetite for successful, unique achievements. 

Chief Executive Officer

Our latest success has been possible thanks to our strong team. We know we can count on each of our team members to make MWBrands a worldwide leading seafood organization.

While some companies will struggle during the current recessionary period, others will emerge stronger. Companies that are satisfied with traditional ways of working are under threat, whilst those who are more able to anticipate the evolving trends, that are more flexible, more opportunistic, and more mobile will flourish.

Our new strategic plan takes into account the difficult economic environment. It is built on past successes and is centred on the following seven strategic priorities:

1. Optimize our cash flow management. This is vital during a recession and it will ensure our longevity.
2. Become a successful team through mastering aggressive cost controls, which is made possible through the use of efficient tools and good processes.
3. Reinforce our organic growth, which relies on our demand for the best quality and on our innovation policy.
4. Continuously improve our ability to produce at the lowest cost within our industry through our vercically integrated business model.
5. Implement a workplace and policies that attract and retain the talent that we need. We capitalize on team work and entrepreneurship.
6. Expand our geographic presence through acquisitions or through new partnerships.
7. Maintain a steady high level of performance. Our company has gone through a period where the cost of raw materials increased dramatically. This has hightlighted the need to anticipate future events and make sure we act with responsibility and with concern for our environment.  

Chief Operations Officer