Following the overwhelming success of John West Tuna Light Lunch range, John West have launched New Moroccan Style Salmon Light Lunch - Wild pink salmon with bulgur wheat and a Harrisa dressing, available in-store June 2008.
The extension to the Light Lunch range promises to strengthen John West’s position in the AVT market. The Light Lunch range already has a 36% share of the total AVT market (a market which is worth over £20M value sales) and looks set to increase sales further.
As with all John West Light Lunch packs, Salmon Light Lunch is naturally delicious and nutritionally balanced, free from artificial flavours, colours and preservatives, and contains a handy fork for on-the-go convenience.
