INNOVATIONS June 2009: Petit Navire launch its steamed tuna 100% natural

 

For the first time, Petit Navire offers a tuna to the truly unique natural flavour!

Petit Navire, the fish specialist, makes you discover the unique taste of its tuna "The Nature", 100% taste.

Petit Navire used the sweetness of steam cooking to preserve the best natural taste of fish. Moreover, "The Nature" do not need to be drained, thus ensuring an intact flavour, not diluted in water.

The range of steam cooking is also a unique texture, soft which crumbles easily.

 

The steam cooking range comes in 2 varieties:

  • The Nature: to discover a natural unique tuna flavour,
  • The oil flavour: to discover a unique tuna flavour with a hint of olive oil..

 

A range acclaimed by consumers:

  • 92% of positive intent to purchase,
  • "A range that I strive eating”,
  • "A range that meets my needs",
  • "Really healthy" (source: Ipsos Online CPT 2009),
  • 72% find it a truly new product (Source: CPT Strategy 2009).