INNOVATIONS March 2007: Petit Navire launches its crab pate and seafood salads and Hyacinthe Parmentier launches its vintage sardine

Crab Pate: a new success on this segment

Following the success of its tuna and salmon pate, Petit Navire, the pioneer and leader of the fast-growing canned spreads market has added crab pate to its range to offer consumers an even greater choice and variety of products.

A new refined and light recipe to enhance the value of canned spreads. 

 

  


Salads "de la Criée" : revive salad sales

In 2007, Petit Navire decided to renew its salad range (recipes and packs) to make them simpler, more natural and of better quality.

All its recipes were reworked by chef Florence Edelman, who also created new recipes. These wholesome shellfish salad dishes have been put together using the best natural ingredients to highlight the great taste and nutritional values of fish.

The packaging was also entirely reworked to improve the way in which the recipe was presented and make the product look more enticing.

 


The vintage sardine:

The creation of a genuine ritual to enhance the value of the canned-sardine: high quality hand packed sardines caught between September and November (top of the net only) that will keep for a long time - up to 10 years for perfectly conserved sardines. These sardines improve with time.

The packaging is shiny to emphasize that it is a premium product.