About John West
John West is the UK’s leading canned fish brand and a trusted household name. The company has dedicated over 140 years to delivering the very best fish direct from the world’s oceans into UK kitchens, and is firmly committed to making premium quality, delicious and healthy fish accessible to everyone.
Besides the UK, John West is also a brand leader in Holland and Ireland and trades in 38 markets throughout Europe, the Middle East, Northern Africa, North and South America.
Besides the UK, John West is also a brand leader in Holland and Ireland and trades in 38 markets throughout Europe, the Middle East, Northern Africa, North and South America.
Our Products
Best known for its simple classics like canned tuna, salmon, sardine and mackerel, the John West portfolio has grown to include a huge variety of fish species, as well as convenient ready prepared meals and snacks in innovative ambient formats. These have been designed to suit the busy lifestyles of modern day consumers and to inspire the nation to include more fish in their families’ diets, in order to achieve the recommended two portions of fish per week.*
Today, there are over 130 products in the John West range including Tuna and Salmon Light Lunches, Tuna with Omega 3 and, most recently, new No Drain, Less Mess Tuna. These products are purchased, and enjoyed, by over half of the UK households on a regular basis.
Award winning advertising
In line with its reputation for quality, the company has also become well known for its multi-award winning advertising campaigns, including the “bear” advert. This humorous ad, first shown in 2000, became a huge success and in 2006 was reported to have been viewed over 300 million times, making it the sixth most viewed video online.
*In line with Government guidelines
Our website > www.john-west.co.uk
